Competitor Analysis
The competitor analysis was hands down one of the coolest parts of this class. It gave me the chance to really dig into my competitors' websites and see what they're doing well. This deep dive was super eye-opening and gave me a ton of ideas on how they could boost their social media and website presence.
Each company I looked at had a totally unique vibe on their website. One was all about attracting older clients, another was focused on veterans, and the third was aimed at young families. It was fascinating to see how each site used different tactics to reel in their ideal customers. One site had a sleek, modern design perfect for young families, with lots of vibrant images and easy navigation. Another site had a more traditional, respectful tone that clearly resonated with veterans. The third site used a clean, simple layout that seemed to appeal to older clients.
With this info in hand, I asked my chosen company who their dream clients are. Knowing their target audience lets me craft a killer digital marketing plan just for them. Whether it's tweaking the website design, optimizing social media content, or running targeted ad campaigns, this insight allows for a custom-tailored strategy that hits the mark.
This kind of competitor analysis gives any marketer a huge edge. When I start working with more marketing clients, my go-to question will be, "Who's your dream customer?" If they can nail down that answer, I know we can achieve amazing things together in the marketing world. The first step to great marketing is understanding who you're trying to reach, and once you have that figured out, the sky's the limit!
